With 15 years of communication and marketing experience in the financial and higher education arenas, Kelly Jo Gilmore is now enjoying the non-profit world of the arts with Tecumseh Center for the Arts (TCA). The Blissfield resident is the new sales and marketing manager for the TCA.
“I’m excited to bring my commercial marketing expertise to a non-profit setting,” Gilmore said.
She earned her bachelor’s degree at Adrian College, and was active behind the scenes with the arts on campus. “It feels like home to be back in an arts and cultural setting,” said Gilmore.
One of her goals is to utilize social media to spread the word about the offerings at TCA. Gilmore has experienced first-hand the way news travels to different communities through Facebook. Although she lives in Blissfield, she learns regularly what is going on in Tecumseh through Facebook friendships.
“Tecumseh does a great job bringing people to the community,” said Gilmore.
Social media communication could benefit the TCA and make it easier to reach out to Jackson, Monroe and Northwest Ohio communities.
“I would like to see the TCA help bring more people here to Tecumseh.”
“It’s amazing the caliber of shows and acts TCA brings to Tecumseh,” Gilmore said.
The ongoing synergy between the TCA and Tecumseh Youth Theater (TYT) is another big benefit for Tecumseh, from the standpoint of the participants and the local audience. “It’s neat to see how the TCA collaborates with TYT,” Gilmore said.
She gets her first experience with TYT next week when the drama camp for elementary students begins. It’s also the first week for the Black Box series.
“We will be busy,” said Gilmore.
Although the shows for the 2015-2016 season have been selected, Gilmore is excited about using her marketing skills to promote the shows and the season at TCA. “It’s a good time to come aboard,” she said.